marketing orientation
One makes things the other sells things.
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
Marketing Oriented: Company focus primarily on customers needs and wants based on reliable data. Sales Driven Companies: The main objective is sales and customer's needs are competely ignored
The single biggest difference between the "MARKETING CONCEPT" and "PRODUCTION PRODUCT & SELLING CONCEPT" is : # The marketing concept is "Customer Oriented" like the needs, requirement, satisfaction, consumption etc. of the buyer or consumer or customer. It focuses on the idea of satisfying the needs of customers with the products & the whole lot of things associated with creating, delivering & consuming it. # Whereas the other concepts are "Company Oriented" like its profit, production, products, & the need to convert products into cash. To quote Sergio Zyman, Coca-Cola's former VP of marketing "the purpose of the marketing (meaning selling actually) is to sell more stuff to more people more often for more money to make more profit. Reference : Marketing Management - By Philip Kotler & Kevin Lane Keller - 12th Edition. Chapter - 1. = By Himansu S M
Marketing Oriented: Company focus primarily on customers needs and wants based on reliable data. Sales Driven Companies: The main objective is sales and customer's needs are competely ignored
marketing orientation
One makes things the other sells things.
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
Marketing Oriented: Company focus primarily on customers needs and wants based on reliable data. Sales Driven Companies: The main objective is sales and customer's needs are competely ignored
Gpss and simscript is the difference between gpss and simscript::: simscript:event oriented and gpss:transaction flow oriented.
The single biggest difference between the "MARKETING CONCEPT" and "PRODUCTION PRODUCT & SELLING CONCEPT" is : # The marketing concept is "Customer Oriented" like the needs, requirement, satisfaction, consumption etc. of the buyer or consumer or customer. It focuses on the idea of satisfying the needs of customers with the products & the whole lot of things associated with creating, delivering & consuming it. # Whereas the other concepts are "Company Oriented" like its profit, production, products, & the need to convert products into cash. To quote Sergio Zyman, Coca-Cola's former VP of marketing "the purpose of the marketing (meaning selling actually) is to sell more stuff to more people more often for more money to make more profit. Reference : Marketing Management - By Philip Kotler & Kevin Lane Keller - 12th Edition. Chapter - 1. = By Himansu S M
The primary difference between line function and staff function is accountability. Line functions are typically used for sales and production, while staff functions are used in production planning and marketing.
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
Out sourcing is a media between consumers, customers and production unit. Globalization is liberalizing marketing/trade between number of countries.
I think there is a problem with the way the question was posed.. All organisations are sales oriented... It should have read "customer and relationship" oriented... A production oriented company according to <http://www.moneyglossary.com/?w=Production+Oriented+Company> looks at what it can manufacture rather than what the market needs. According to <http://www.allbusiness.com/glossaries/production-oriented-organization/4956609-1.HTML> a production oriented company is only concerned with producing goods such as cars... Without worrying too much about other aspects such as the customer and long term relationship building....
LOTTA