What is the impact of information technology on advertising?

Answer 1

Information technology has great impact on Advertsing in the sense that Information technology has made the world a global village,thus connecting countries to countries,people far away with with each other via the use of the internet on computers,smart phones,While advertising on the other hand refers to reaching out to people in other to get a purchase or a sale.It also literally means telling a story about your product or service to the populace.Nowadays one does not need to reach out to people via papers,radio,tv stations untargeted audience,expensive audience anymore,when one can do the same via targeted database marketing and web based marketing which is not as expensive as the traditional means of advertising