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Vodacom's market segmentation primarily includes demographic, geographic, psychographic, and behavioral factors. Demographically, it targets various age groups, income levels, and professions, offering tailored plans for individuals, families, and businesses. Geographically, it operates mainly in Southern Africa, focusing on urban and rural areas with varying service levels. Psychographically, Vodacom appeals to tech-savvy consumers seeking innovative mobile solutions and data services, while behaviorally, it targets heavy data users and those looking for affordable connectivity options.

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2mo ago

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