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Positive or negative. Meaning it get make things better or worst or can actually start or stop a shift in demand.
A shift in demand will happen for many reasons (a question for itself) but advertising can be a vital part of shifting demand which can be driven by necessity or need.
Examples across the board:
Positive and with in the same company:
A company has office software that you used to have to install and it was windows only. Now, the company is releasing a version for the internet which has many benefits for the company and the consumer. But the downside might be the loading and wait times on slower computers.
Advertising could come out to help push people to the new world by showing them the benefits of the new product.... sharing documents, watching live updates as others make them. The ability to open the document and view/edit/print on a mac, PC or Linux.
Positive and cross company:
A company is producing cell phones that are rugged. They want to show consumers that their products are great to use but also durable. Advertising could be launched showing various customers in their demographic that are in real world situations... using the phone and ultimately doing something such as dropping the product on the floor, in water, scratching against keys or in a car cup holder. The competing product breaks, gets water logged, scratches but the durable new product continues to be used as normal.
Negative internal company:
A company launches a new car. Typically their demographic was age 55+ but they want to try to break into the 25-35 market. The new products are designed and advertised for that market. While it's likely that some 25-35 people are now interested in the product, the advertising may alienate or ignore their current and faithful fan base. What is worse is that their 55+ demographic has a 80% liklihood to repurchase a second vehicle but that same figure is less than 30% for the younger crowd. Ultimately, the company may even had the same number of customers by name but selling far fewer cars.
Negative external company:
A company promotes a new device that is an all-in-one camera with video but in a rush or cost constraints they do not properly address all the features of the product while another company captures that well. Even though the companies product is better in every possible way, poor advertising and focusing on only part of the features allows an inferior product to take the market.
What else can I help you with?
Role and function of an advertising agency booking classified advertising only?
creating demand , help for sales people job , help to know about the quality of product on pre-disposed.
The role of advertising agencies and the media?
i dnt no looool
How does advertising play an important role in the market?
Advertising exposes consumers to choices. A consumer may find a different brand of a certain product less expensive, one that fits into his/her budget.. It keeps people aware of the available products and services that are in the market-place.
What is the role of an advertising agency in formulating advertising budgets?
The role of an advertising agency when it comes to advertising budgets is mainly to maximize effective momentum for the client through the clients currently announced budget. The advertising agency will work to get the best media, channels, and creative services for the current set budget. The agency basically monetizes the budget at hand for a commissioned rate.
Why do we need advertising?
Advertising is essential for businesses to communicate their products and services to potential customers, build brand awareness, and differentiate themselves in a competitive market. It informs consumers about new offerings, promotions, and features, helping them make informed purchasing decisions. Additionally, advertising drives economic growth by stimulating demand and encouraging consumer spending. Ultimately, it plays a crucial role in fostering innovation and competition within industries.
Role and function of an advertising agency booking classified advertising only?
creating demand , help for sales people job , help to know about the quality of product on pre-disposed.
What role does needs and wants play in the free enterprise?
supply and demand
What role does the consumer play in a free enterprise economy?
a consumerism play very important role in our economy. he create a demand for consumer good , and if he demand then only the goods will produced by producer or business man ,and we know very well that aggregate demand and supply is one of the important part of our economy ,so consumerism play very important role in economy.
What industry helped create demand for new products such as refrigerators and vacuums by persuading consumers that they should buy these goods?
The advertising industry played a crucial role in creating demand for new products like refrigerators and vacuums by employing persuasive marketing strategies. Through targeted advertising campaigns, they highlighted the convenience, efficiency, and modernity of these appliances, appealing to consumers’ desires for a comfortable and easier lifestyle. This led to a cultural shift where owning such goods became associated with status and progress, driving increased consumer interest and sales.
What are factors that determine the demand for soft drinks?
The demand for soft drinks is influenced by several factors, including consumer preferences and tastes, price levels, and availability of substitutes. Seasonal variations can also play a role, with higher demand in warmer months. Additionally, marketing and advertising efforts, along with health trends and concerns, significantly affect consumer choices. Economic factors, such as disposable income, can also impact overall demand.
Why do posters play an important role in advertising and communication strategies?
Posters play an important role in advertising and communication strategies because they are visually appealing, can convey messages quickly, and reach a wide audience. They are a cost-effective way to promote products, events, or ideas and can create a lasting impact on viewers.
What role does price elasticity demand play in decision making by business firms?
price elasticity
What role do you think education needs to play and lowering the demand for ivory?
The only way the demand for ivory can be lowered is to stop the poaching and people buying it.
What important role did the demand for play in the industrial revolution?
very good question man well done
What role did the shift in power in Washington play in the Clinton impeachment?
Republicans try to gain control over congress
How did the civil war play a role in the industrialization of America?
Huge demand for war materials, supplied by the Northern factories.
What philosophy believes government should play a role in manipulating supply and demand through its tax and spend policies?
Liberalism.
