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high osl consumers tend to accept risky and novel products readily compared to low osl consumers

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Which type Of promotional message that would be most suitable for highly dogmatic consumers?

They are more likely to accept ads that includes an authoritative appeal. Eg: Celebrities and experts


What factor helped Frito-lay to decide on TV as a medium for its promotional message?

Frito-Lay likely chose TV as a medium for its promotional message due to its wide reach and ability to target specific demographics through programming selection. TV also offers visual and auditory stimulation, allowing for impactful storytelling and brand recognition. Additionally, TV advertising provides opportunities for repeated exposure to the message, reinforcing brand awareness among consumers.


What are the types of promotional message that would be most suitable for inner-directed consumers?

Inner-directed consumers tend to rely on their own inner values or standards in evaluating new products and are likely to be consumer innovators. Inner-directed people seem to prefer ads that stress product features and personal benefits, which enabling them to use their own values and standards in evaluating products.


What is Distinguish between differentiated marketing and concentrated?

Undifferentiated Marketing: Sending the same promotional message to everyone (Promoting the city as a historic destination by placing ads in widely read newspapers) Differentiated Marketing:Designing more than one promotional message, with each communicating different benefits (ex:Also targeting families by communicating a promotional message about the importance of children learning history) Concentrated Marketing:Designing a promotional message that communicates the benefits desired by a single specific segment (ex: Promoting the city as historic by targeting elderly members of historical societies by placing ads in their newsletters)


What factors should be taken into consideration before choosing any of the promotional tools?

Before selecting promotional tools, consider your target audience's preferences and behaviors, as well as the product or service's nature and goals. Assess your budget and resources to ensure that the chosen tools are cost-effective and sustainable. Additionally, evaluate the competitive landscape and the overall marketing strategy to ensure alignment and consistency across all promotional efforts. Lastly, consider the intended message and desired outcomes to choose tools that effectively convey your brand's message.

Related Questions

Which type Of promotional message that would be most suitable for highly dogmatic consumers?

They are more likely to accept ads that includes an authoritative appeal. Eg: Celebrities and experts


What are the types of promotional message that would be most suitable for each of the following personality market segments and give an example of highly dogmatic consumers?

To know what types of promotional messages would be best for the following personality it is important to know what the personality is. With this information not included a person will not know what the answer is.


What factor helped Frito-lay to decide on TV as a medium for its promotional message?

Frito-Lay likely chose TV as a medium for its promotional message due to its wide reach and ability to target specific demographics through programming selection. TV also offers visual and auditory stimulation, allowing for impactful storytelling and brand recognition. Additionally, TV advertising provides opportunities for repeated exposure to the message, reinforcing brand awareness among consumers.


What are the types of promotional message that would be most suitable for inner-directed consumers?

Inner-directed consumers tend to rely on their own inner values or standards in evaluating new products and are likely to be consumer innovators. Inner-directed people seem to prefer ads that stress product features and personal benefits, which enabling them to use their own values and standards in evaluating products.


What are the types of promotional message that would be most suitable for inner directed consumers?

Inner-directed consumers tend to rely on their own inner values or standards in evaluating new products and are likely to be consumer innovators. Inner-directed people seem to prefer ads that stress product features and personal benefits, which enabling them to use their own values and standards in evaluating products.


What refers to anything that disrupts the audience's ability to receive and interpret the promotional message.?

noise


What is Distinguish between differentiated marketing and concentrated?

Undifferentiated Marketing: Sending the same promotional message to everyone (Promoting the city as a historic destination by placing ads in widely read newspapers) Differentiated Marketing:Designing more than one promotional message, with each communicating different benefits (ex:Also targeting families by communicating a promotional message about the importance of children learning history) Concentrated Marketing:Designing a promotional message that communicates the benefits desired by a single specific segment (ex: Promoting the city as historic by targeting elderly members of historical societies by placing ads in their newsletters)


What are promotional items commonly used for?

Promotional items can be any item such as pens, stationery, t-shirts, posters, or key chains that have the logo or name of a company to get a simple advertising message right into your hands.


Where can you purchase Promotional products?

A Promotional Item or Promotional Product is any item that is given away with a custom message or logo on it. The idea is that the item is given way to promote the company or idea that appears on it (like when the dentist gives you a fridge magnet shaped like a tooth with his phone number on it). With Promotional Items you can be very creative and Advertise tons of businesses and concepts. A basic Google search will be able to provide you with a number of promotional product providers.


What is suitable tone?

Suitable tone refers to the appropriate style or manner in which communication should be expressed in a given context. It is crucial to adjust your tone based on the audience, message, and purpose of the communication to ensure clarity and effectiveness. A suitable tone can help convey your message in a way that is respectful, considerate, and aligns with the expectations of the situation.


What aims to use price to send consumers a message about the high quality and exclusivity of a product?

Prestige pricing


What factors should be taken into consideration before choosing any of the promotional tools?

Before selecting promotional tools, consider your target audience's preferences and behaviors, as well as the product or service's nature and goals. Assess your budget and resources to ensure that the chosen tools are cost-effective and sustainable. Additionally, evaluate the competitive landscape and the overall marketing strategy to ensure alignment and consistency across all promotional efforts. Lastly, consider the intended message and desired outcomes to choose tools that effectively convey your brand's message.