You would look for the subjective opinions of the writer and how that can influence his presentation of factual evidence.
Ethos is the character or fundamental values of a people, culture, age, or movement. So consider this while looking for an answer.
ethos is a technique distinguishing character, beliefs or moral nature of a person, group, or institution.
Pathos
When an advertisement displays a graph representing a company's profits, it is making an appeal to logic and reason, often referred to as an appeal to ethos or logos. This visual representation aims to establish credibility and trust by showcasing quantitative evidence of the company's success and stability. By highlighting financial performance, the ad seeks to persuade consumers that the company is a reliable choice based on its proven track record.
The marketing mix is the mixture of 4P + 7P. (The 4P = Product, Price, Place, Promotion.) (The 7P = 4P + People, Physical Evidence, Process)PHILOSOPHY AND ETHOS: what the organization stands for, and how it undertakes its work PERSONALITY: the mix of subcultures within the organization PEOPLE: The life-blood of an organization's identity. They represent an important interface with stakeholder groups and have a crucial role in product and service quality. PRODUCT: What an organization makes or does: its core business or businesses PRICE: What an organization charges for its products and services, including the goodwill element in the valuation of its corporate and product brands; the price of the corporation's stock, and staff salaries PLACE: Distribution channels, company's relationships with distributors, franchising arrangements. PROMOTION: A concern with Total Corporate Communications also visual identification, and branding policies PERFORMANCE: How the organization's performance is rated by key stakeholders vis a vis the organization's espoused philosophy and ethos (and corporate brand covenant) and how it is rated against competitors. PERCEPTION: Questions relating to corporate image and reputation. Perception of the industry/country-of-origin/corporate brand may also be important. POSITIONING: In relation to important stakeholders, competitors, and the external environment.
As a critical reader focusing on ethos in an op-ed piece, you should pay attention to the author's credibility, expertise, and trustworthiness. Analyze how the author presents themselves to establish authority on the topic and persuade readers to trust their perspective. Look for evidence of ethical reasoning, transparency, and authenticity to evaluate the strength of the ethos in the argument.
You would look for the subjective opinions of the writer and how that can influence his presentation of factual evidence.
Any potential bias the writer may have and the level of knowledge or expertise the writer may have on the topic
The writer's level of knowledge on the topic would a critical reader evaluating the writer's ethos try to find out.
No its not logos its pathos
The writer's level of knowledge on the topic would a critical reader evaluating the writer's ethos try to find out.
Using vague language or making unsupported claims would not strengthen your ethos in the mind of the reader. Additionally, displaying a lack of expertise or credibility in the subject matter can also weaken your credibility.
You need to answer this question because we don't have the article and you need to know what it means. Your teacher is looking for your critical thinking skills and how well you understood the lesson, not ours.
The full question with choices was:Which of the following would you be looking for as a critical reader with an eye toward ethos in an op-ed piece?A) The writer's use of emotion to attempt to persuade the readerB) The argument the writer makes and the strength of that argumentC) Any potential bias the writer may have and the level of knowledge or expertise the writer may have on the topicD) None of the above.The answer would be: C) Any potential bias the writer may have and the level of knowledge or expertise the writer may have on the topicEthos... = Writer or persona. You are looking for bias toward the subject. That's the writer.
Ethos (credibility) assures your reader or audience that you know what you are talking about.
B. Appealing to your reader's emotions about the topicAPEX
Ethos refers to establishing credibility and trustworthiness in communication. It is essential for persuading an audience by establishing the speaker's character and expertise on a topic. Ethos plays a critical role in building rapport and credibility with the audience.