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When segmenting broad product markets, cost considerations tend to influence the identification of target segments by assessing the potential profitability of each segment. Companies often evaluate production and marketing costs associated with different segments to ensure that resources are allocated efficiently. This analysis helps in determining which segments can yield the highest return on investment while aligning with the organization's capabilities. Ultimately, cost considerations guide strategic decisions about product offerings and market positioning.

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What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?

Market Segmentation


When segmenting broad product markets what do cost considerations tend to do?

When segmenting broad product markets, cost considerations typically influence the identification of viable market segments by highlighting the cost-effectiveness of targeting specific groups. Businesses may prioritize segments that offer higher profit margins or lower marketing costs, thus ensuring a more efficient allocation of resources. Additionally, understanding cost implications can help companies tailor their products and pricing strategies to meet the needs of different segments effectively. Overall, cost considerations play a crucial role in maximizing profitability and optimizing market strategies.


When evaluating international markets the marketing manager should?

use broad criteria, such as geographic region or stage of economic development, to define submarkets before further segmenting


Differences between product market and generic market?

The generic product-market includes a broad group of products that satisfy a general, yet similar, need. The starting point in determining product-market boundaries is to identify the particular need or want that a group of products satisfy. Since people with a similar need may not satisfy the need in the same manner, generic product-markets are often heterogeneous, containing different end-user groups and several types of related products.The product-type product-market includes all brands of a particular product type. The product type is a product category or product classification that offers a specific set of benefits intended to satisfy a customer's need or want in a specific way. Differences in the products within a product-type product-market may exist, creating product-variants.


What is the difference between sales and marketing with example?

Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..

Related Questions

What is product cost as cost of market segmentation?

When segmenting broad product-markets, cost considerations tend


What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?

Market Segmentation


When segmenting broad product markets what do cost considerations tend to do?

When segmenting broad product markets, cost considerations typically influence the identification of viable market segments by highlighting the cost-effectiveness of targeting specific groups. Businesses may prioritize segments that offer higher profit margins or lower marketing costs, thus ensuring a more efficient allocation of resources. Additionally, understanding cost implications can help companies tailor their products and pricing strategies to meet the needs of different segments effectively. Overall, cost considerations play a crucial role in maximizing profitability and optimizing market strategies.


When evaluating international markets the marketing manager should?

use broad criteria, such as geographic region or stage of economic development, to define submarkets before further segmenting


Is Manhattan beach capital a legitimate business?

Yes, it is a legitimate business, offer a broad portfolio of financial products that targets both the residential and commercial markets.


Differences between product market and generic market?

The generic product-market includes a broad group of products that satisfy a general, yet similar, need. The starting point in determining product-market boundaries is to identify the particular need or want that a group of products satisfy. Since people with a similar need may not satisfy the need in the same manner, generic product-markets are often heterogeneous, containing different end-user groups and several types of related products.The product-type product-market includes all brands of a particular product type. The product type is a product category or product classification that offers a specific set of benefits intended to satisfy a customer's need or want in a specific way. Differences in the products within a product-type product-market may exist, creating product-variants.


Why there are so many different types of financial markets?

A financial market is a broad term describing any marketplace where buyers and sellers participate in the trade of assets such as equities, bonds, currencies and derivatives. They include Capital Markets (stock, bond), Money Market, Spot market, Derivatives Markets, Forex and the Interbank Market, OTC market,.... You can search on alpari.com/en/investor. With different types of financial markets, investors can diversify their investing to minimize risks as hedging tools.


What is specialized market?

What is specialized market


What is broad view?

A broad view refers to a perspective that encompasses a wide range of factors, considerations, or aspects of a situation or topic. It allows for a more comprehensive understanding by integrating diverse viewpoints and information. This approach is often contrasted with a narrow or limited view, which focuses on specific details without considering the larger context. Adopting a broad view can enhance decision-making and problem-solving by highlighting interconnected elements and potential implications.


What exactly does the Peterbilt company do?

The Peterbilt motor company manufactures trucks and they also offer a broad range of services for the over-the-road, construction, municipal and medium duty markets. They specialize in trucks and everything to do with it.


What's the best broadband service?

Your local cable companies can provide you with high speed broad band service. Their broad band product offerings come with a variety of different upload and download speeds and have correspondingly different pricing plans as well.


What is the difference between sales and marketing with example?

Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..