Do you think that ducati's decision to sell exclusively through the internet its MH900e motorcycle model was a risky desicion or a safe bet?

Answer 1

Ducati's decision to sell the MH900e exclusively through the internet was a risky move, as it deviated from traditional dealership sales and limited direct consumer interaction. However, it also capitalized on the growing trend of online shopping and attracted a tech-savvy audience, potentially enhancing brand loyalty among enthusiasts. Ultimately, the success of this strategy hinged on effective marketing and the appeal of the limited-edition model. Balancing risk and innovation, Ducati aimed to create a unique buying experience that resonated with its target market.