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Olmos has often been involved in social activism, especially those affecting the Latino community. During the 1992 Rodney King Riots in Los Angeles, when many people left the city, Olmos went out with a broom and worked to get communities cleaned up and rebuilt. In 1997, Olmos co-founded the Los Angeles Latino International Film Festival with Marlene Dermer, George Hernandez and Kirk Whisler. That same year, he co-founded with Kirk Whisler the non-profit organization Latino Literacy Now that has produced 44 Latino Book & Festivals around the USA, attended by over 700,000 people. In 1998, he founded Latino Public Broadcasting and currently serves as its Chairman. Latino Public Broadcasting funds public television programming that focuses on issues affecting Latinos and advocates for diverse perspectives in public television. That same year, he starred in The Wonderful Ice Cream Suit, a comedy that sought to break Latino stereotypes and transcend the normal stigmas of most Latino-oriented movies.[citation needed] In 1999, Olmos was one of the driving forces that created Americanos: Latino Life in the U.S.1, a book project featuring over 30 award winning photographers, later turned into a Smithsonian traveling exhibition, music CD and HBO special. He also makes frequent appearances at juvenile halls and detention centers to speak to at-risk teenagers. He has also been an international ambassador for UNICEF. In 2001, he was arrested and spent 20 days in prison for taking part in the Navy-Vieques protests against United States Navy target practice bombings of the island of Vieques, Puerto Rico.

On January 5, 2007, he appeared on Puerto Rican Television to blame the Puerto Rican and United States Governments for not cleaning the Island of Vieques after the United States Navy stopped using the island for bombing practice.[citation needed] He has also given $2,300 to New Mexico governor Bill Richardson for his Presidential campaign (the maximum amount for the primaries).[8]

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