What business communication media you will utilize if you have launch soap rural in India?

Answer 1

To launch a soap brand in rural India, I would utilize a mix of local community events and demonstrations, leveraging face-to-face communication to build trust and educate consumers about the product. Additionally, I would employ local radio broadcasts to reach a wider audience with engaging advertisements and success stories. Collaborating with local influencers and retailers would also facilitate word-of-mouth marketing, enhancing brand visibility in the community. Lastly, distributing pamphlets in local languages would ensure clear communication of product benefits and usage.