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At what point does the number of intermediaries in the marketing channel reach the point of diminishing returns?

But as the number of intermediaries approaches the number of organizations in the channel, the law of diminishing returns kicks in. At that point, additional intermediaries add little new value within the channel.


What is zero level channel?

there will be no intermediaries in this type of chennel,like wholesalers .


What value is provided by intermediaries in the marketing channel?

One of the most basic values provided by intermediaries is the optimization of the number of exchange relationships needed to complete transactions.


How do intermediaries mitigate need uncertainty in the marketing channel?

Since they understand buyers' and sellers' needs, intermediaries are well positioned to reduce the uncertainty of each. They do this by adjusting what is available with what is needed.


What are the environment?

The company itself (including departments).SuppliersMarketing Channel Firms (intermediaries)Customer MarketsCompetitorsPublic


What is a channel intermediary?

A channel intermediary is an entity who acts as a mediator between parties to a business deal, investment or negotiation. Some examples of channel intermediaries are: agents, wholesalers and retailers.


What are the micro environment?

The company itself (including departments).SuppliersMarketing Channel Firms (intermediaries)Customer MarketsCompetitorsPublic


What are the micro environment forces?

The company itself (including departments).SuppliersMarketing Channel Firms (intermediaries)Customer MarketsCompetitorsPublic


Number of channel members in Procter and Gamble?

I'm not quite sure but I figure that I would guess about 11 intermediaries


What are the factors in selecting distribution channel for a cereal?

Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.


What is travel intermediaries?

travel intermediaries


Explain about industrial marketing channel levels?

These are the intermediaries used while marketing industrial goods to customers/companies.There may be zero/one/two/three level marketing channels in accordance with how many intermediaries are working in between the manufacturers and customers.