What do channel intermediaries include?

Answer 1

Channel intermediaries include various entities that facilitate the distribution of goods from producers to consumers. This typically encompasses wholesalers, who buy in bulk and sell to retailers; retailers, who sell directly to the end customers; and agents or brokers, who assist in negotiating sales but do not take ownership of the products. Additionally, these intermediaries can also include distributors and logistics providers that manage transportation and storage. Their roles help streamline the supply chain, improve market reach, and enhance customer access to products.