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SEM stands for Search Engine Marketing.
Its the process of trying to position a website so that it will be found by people using keywords on Google, Yahoo or MSN.
So for example you own a restaurant in Portland Oregon that serves Chinese Food.
You would hire an SEM expert (like me) to modify your website so that Google will think that your website should be show to someone who searches "portland Oregon Chinese food takeout".
The ultimate goal being that your website comes up first.
There is a way to make one website appear higher than another, but that is a rather lenghty conversation.
Search engine optimization is the actual activity of making money onlineby trying to rank high on search engines such as Yahoo and Google while search engine marketing is the business ofmaking money online. Implementing the techniques of marketing by optimizing keywords is search engine marketing. Search engine marketing involves all activities that can be used to promote a website, a business or earn a website owner income. SEM involves activities such as paid inclusions, which involves paying search engines to make it easier for a website to be found by internet users.
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∙ 12y ago
Jordan David
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