0
THE BENEFITS AND CHALLENGES FACING THE RADIO INDUSTRY IN KENYA The radio plays a vital role in Kenya today. Its role has been emphasized by the wide coverage of radio in Kenya even in the most interior areas. In addition, radio, for example Easy Fm, has maintained a programming that meets the needs of its audience. However, radio faces the challenge of rapid advancement in technology for example the internet whereby information can be broadcast in both print and video. Moreover, the mobile phone and its individualized nature has also posed a challenge for the radio industry. Others include the TV and the Newspaper. Irrespective of these challenges the benefits of radio in Kenya are immense. Radio is affordable and accessible even in the reserve. In addition, radio programming is informative in the economic, political and social aspects. The news is in-depth and localized thereby benefiting the 'common' Kenyan citizen. That radio is interactive in nature has served to give its audience a voice where the audience's concerns are heard and probably met. Moreover, Talk Shows provide a forum for invitation of guests who deal with more specific needs of the listener. The radio in Kenya is in touch with its audience, for example, the Easy Fm's breakfast show where the audience is encouraged to call in and contribute to the issue of the day hence, the listener is given a chance to interact with the one another.
What else can I help you with?
What are the benefits of radio waves?
Some benefits of radio waves are: You can use many devices such as tv's,cell phone's and radio's without a cord, they can send signals easily to your device and they have the longest wavelength among the electromagnetic spectrum.
What are the benefits of using a portable HD radio?
The benefits of a portable HD radio are: it says on the station even when the sgnal drops out, it is very easy to tune, does not go static therefore provides crystal clear reception.
What are the benefits of radio activity?
It helps us listen to what is being said over communicational machinery such as the radio and the television.
What is the greatest value radio provides to the music industry?
Fees paid to play songs
Why did tre Azam leave Lbc radio?
Seems he was sacked. Something to do with benefits fraud.
Will the radio industry fail with the growth of podcasting?
Will the radio industry fail with the growth of podcasting? No, as radio is still popular in vehicles, restaurants, super markets and other such facilities. Radio industry is absolute crucial in promotion of new music as well.
Who is Sheila Mwanyigha?
Sheila Mwanyigha is a radio DJ & administrator in Nairobi, Kenya.
Who is djwaseem?
Youngest Radio Broadcaster in Radio Industry in Pakistan. Do shows on Radio FM100. Email djvaseem@yahoo.com.
Which grew significantly during the 1920s?
Cars; the movie industry; electric utilities; radio industry.
What are the benefits of WiFi internet radio?
The benefits of WiFi internet radio include the ability to hear radio stations that may be being broadcast from anywhere in the world. Conventional radio relies on radio waves that can be transmitted to a set distance on a set frequency band. WiFi internet radio requires just a stable internet connection.
Name some small scale industries?
radio industry
What are the benefits of radio waves?
Some benefits of radio waves are: You can use many devices such as tv's,cell phone's and radio's without a cord, they can send signals easily to your device and they have the longest wavelength among the electromagnetic spectrum.
The reasons behind the down fall of IT Industry throughout the world?
Radio Physics(science) covers a wide range of modern disciplines which are based on propagation & reception of radio waves and their usage. Accordingly,Radio Physics can be said as a base of Radio Astronomy,Radio Remote Sensing,Radio communication,Electromegnetic,Radio Metrology,etc., are some of our science & technology disciplines. Also,in the present era of IT industry, explosion in information technology and satellite,terrestrial and mobile communication,the radio waves have become an integral part of our day to day life.However,due to its comfortable facilities of present Industry,the thinking of persons come down and they are still based on techniques of Radio Physics. There are still open problems in science & technology where we have no solution. Moreover,IT industry does not want to take such task. In other words,It industry is much busy in earning money instead of thinking other direction by making use of IT.(see,www.opmisra.com).
What are the problems facing telecommunication industry like radio broadcasting?
fading,attenuation
What are the benefits of using a portable HD radio?
The benefits of a portable HD radio are: it says on the station even when the sgnal drops out, it is very easy to tune, does not go static therefore provides crystal clear reception.
What are the benefits of radio activity?
It helps us listen to what is being said over communicational machinery such as the radio and the television.
Why is radio industry booming in India and why wasn't it so popular earlier?
because of Radio industry in India opening up to new private players since 2000, the radio industry is booming. Prior to this, the Industry was not open to public players and the content of shows on AIR FM wasn't considered to be up to the mark because of which it was losing its consumers/listeners. Furthermore, radio was considered to be a poor cousin of television and with shows such as Ramayan, Mahabharat and Hum Log, it did not stand any chance. However, when the private players entered the industry, they adopted a strategy of local customization and thus altered the program content depending on the city/town in which they were broadcasting. Thus their listeners increased considerably which also attracted advertisers and hence the radio industry is booming.
