answersLogoWhite

0

the drive that initiates all our consumption behaviors, and consumers have multiple motives, or goals. Some of these are overt, such as a physiological thirst that motivates a consumer to purchase a soft drink

User Avatar

Wiki User

14y ago

What else can I help you with?

Related Questions

Which influence on spending deals with the motivation to purchase a product?

the price of the product and the willingness of the consumer to purchase the product impact the demand of the product by the consumer. lower the price, higher will be the demand and higher is the motivation level to buy the good.


How do motivation drive Consumer Behavior?

motivation can drive the consumer behavior in different way, but motivation is a drive which drive personal individual inside to decide which she/he want and for how much, for how long and for which advantages she/he is going to benefit from wants and needs


What consideration is given to group influences on consumer behavior by marketers?

Group influences on consumer behavior can affect motivation, values, and individual information processing; they can come from groups to which consumers already belong or from groups to which they aspire


What major psychological processes influence consumer responses to the marketing program?

marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions. there are four key psychological processes. motivation perception learning, and beliefs and attitudes


What are the four elements of consumer learning?

The four elements of consumer learning are motivation, perception, experience, and memory. Motivation drives consumers to seek information and make decisions based on their needs and desires. Perception influences how consumers interpret and make sense of marketing stimuli. Experience, shaped by interactions with products or brands, reinforces or alters consumer behavior, while memory plays a crucial role in recalling past experiences, which informs future purchasing decisions.


What has the author Bruno Neibecker written?

Bruno Neibecker has written: 'Konsumentenemotionen' -- subject(s): Consumer behavior, Data processing, Motivation research (Marketing)


What has the author Colm Fox written?

G. R. Foxall has written: 'Consumer behaviour' -- subject(s): Motivation research (Marketing), Consumer behavior, Attitudes, Consumers 'Consumer choice' -- subject(s): Motivation research (Marketing), Attitudes, Consumers, Consumer behavior 'Interpreting consumer choice' -- subject(s): Consumer behavior, Attitudes, Consumers' preferences, Consumers 'Consumer psychology in behavioural perspective' -- subject(s): Consumer behavior 'Strategic marketing management' -- subject(s): Marketing, Management 'Corporate innovation' -- subject(s): Product management, Management, New products 'Consumer psychology for marketing' -- subject(s): Consumer behavior, Marketing, Psychological aspects, Psychological aspects of Marketing 'Consumerism' -- subject(s): Bibliography, Consumer protection, Consumers 'Consumer Behaviour Analysis'


What has the author Thomas S Robertson written?

Thomas S. Robertson has written: 'Televised medicine advertising and children' -- subject(s): Advertising, Drugs, Television advertising and children 'Consumer behavior' -- subject(s): Consumer behavior, Motivation research (Marketing)


What are 3 types of motive army?

External motivation, Social pressure, and self motivation.


What has the author Joel Herche written?

Joel Herche has written: 'Measuring social values' -- subject(s): Motivation research (Marketing), Consumer behavior, Attitudes, Consumers, Values, Testing


What is the key motivation for producers?

The key motivation for producers is to generate profit by creating goods or services that meet consumer demand. They aim to maximize efficiency and minimize costs while ensuring quality, which can lead to increased market share and competitiveness. Additionally, producers are motivated by the desire for innovation and growth, driving them to improve their offerings and adapt to changing market conditions. Ultimately, satisfying consumer needs while achieving financial success is their primary goal.


How does psychology affect consumer behaviour?

Psychology influences consumer behavior by studying how individuals think, feel, and behave when making purchasing decisions. Factors such as perception, motivation, memory, and emotions play a key role in shaping consumer preferences, attitudes, and buying habits. Marketers often use psychological theories and principles to better understand consumers and create effective marketing strategies.