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Jade Sims

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1y ago
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Anonymous

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3y ago
  1. Some factors caused the failure of the company. The confidence the company had was the main reason behind the its failure. Secondly, lacked innovation. In the market structure, people will always love to have features added to the existing product. This is why competitors won, clients chose new style and innovative one at a lower price. Kirk neglected the move to have additional features. Thirdly, loyal customers were not taken care of, the company made no attempt to talk to them. Maybe sales department was working bad and marketing was poor.
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Q: What was the main reason the old Kirk company failed?
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