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Rich media refers to online advertising that makes use of a range of interactive digital media including streaming video and audio. The ads usually change as a users mouse passes over. Intel is slated to have coined the term.

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16y ago

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What is the premium that should be charged for Rich Media Ads?

I found an article about How can You Value Your Rich Media Advertising Investment I hope this helps: http://digitaland.tv/web/blog/how-can-you-value-your-rich-media-advertising-investment/?doing_wp_cron=1370779756.3946790695190429687500


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Rich media services refers to creative development of digital products/apps/marketing materials and advertising banners. The term is mostly used in the online-advertising industry, regarding online banners with interactive features. A good example for rich media ads can be found at Digitaland blog for your review. Check out more of their posts, as their are covering rich media from many point of views: http://digitaland.tv/web/blog/four-powerful-rich-media-ad-formats-to-boost-brand-awareness/ I hope this helps!


Types of advertising media?

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Rich media services refers to creative development of digital products/apps/marketing materials and advertising banners. The term is mostly used in the online-advertising industry, regarding online banners with interactive features. A good example for rich media ads can be found at Digitaland blog for your review. Check out more of their posts, as their are covering rich media from many point of views: http://digitaland.tv/web/blog/four-powerful-rich-media-ad-formats-to-boost-brand-awareness/ I hope this helps!


What is media richness?

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What is the Support media in advertising?

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What is meant by creative advertising?

Creative advertising encompasses finding creative solutions to advertise brands, products etc. to a targeted audience The aim is to creative memorable advertising campaigns that boost brand/product recognition and awareness. This can be undertaken in a variety of media, including print (magazine/POS/outdoor), broadcast media (tv, radio, cinema et al), web/online rich media to POS (point of sale), and email and mobile advertising.


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