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decides what gets posted, when it gets posted and where it gets posted. The gatekeeper also controls all engagement activity on behalf of the company. There may be more than one gatekeeper but too many can lead to problems.

A good gatekeeper should…

  • Have a strong knowledge of the company's social audience
  • Play a part in developing any social media documents and guidelines
  • Be a good communicator with strong written skills
  • Understand company goals to better align the program with other marketing efforts
  • Have the ability to say "no" to anyone in the company
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