decides what gets posted, when it gets posted and where it gets posted. The gatekeeper also controls all engagement activity on behalf of the company. There may be more than one gatekeeper but too many can lead to problems.
A good gatekeeper should…
to decide what knds of stories will be covered.
To exclude competitors seeking market share.
The gatekeeper function refers to the role of individuals or entities that control access to information, resources, or opportunities within a system or organization. This function is crucial in various contexts, such as media, healthcare, and business, where gatekeepers determine what information is disseminated or who is allowed to participate. By filtering and managing access, gatekeepers can influence decisions, shape perceptions, and maintain standards within their respective domains.
it is a transmission media..
The media play a crucial role in shaping the public agenda by determining which issues are highlighted and discussed. Through selective reporting and framing, the media influence public perception and prioritize certain topics over others. This process can significantly impact public opinion and policy-making, as the issues covered extensively often become the focal points for societal concern and action. Ultimately, the media serves as a gatekeeper, guiding what the public considers important.
decides what gets posted, when it gets posted and where it gets posted. The gatekeeper also controls all engagement activity on behalf of the company. There may be more than one gatekeeper but too many can lead to problems.A good gatekeeper should…Have a strong knowledge of the company's social audiencePlay a part in developing any social media documents and guidelinesBe a good communicator with strong written skillsUnderstand company goals to better align the program with other marketing effortsHave the ability to say "no" to anyone in the company
The Gatekeeper happened in 2004.
"The role of the media in poverty reduction?"
There are less now thank to the interwebz; but before it was newspaper editors; radio directors; radio hosts; TV news directors...and editors of all atypes across all media.
decides what gets posted, when it gets posted and where it gets posted. The gatekeeper also controls all engagement activity on behalf of the company. There may be more than one gatekeeper but too many can lead to problems.A good gatekeeper should…Have a strong knowledge of the company's social audiencePlay a part in developing any social media documents and guidelinesBe a good communicator with strong written skillsUnderstand company goals to better align the program with other marketing effortsHave the ability to say "no" to anyone in the company
Gatekeeper - butterfly - was created in 1767.
gatekeeperGléidheadair-geatais 'gatekeeper'.