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One good example of a business takeover is that of Cadbury by Kraft Foods in 2010. There was uproar by the British public when it was announced and rumours of staff reductions and operations closures spread and produced a negative effect for Kraft. Kraft had to borrow over $7billion to fund the takeover and this increased its already unstable debt problems. A major reason for the takeover was for Kraft to increase its brand range and acquire the Cadbury chocolate brand.

Another example is that of AOL the internet service provider acquiring Time Warner. This was the highest valued takeover in the world during the 21st Century and is also a textbook case as to how not to do a takeover. Cultural problems as well as management and organisational clashes made it difficult for AOL to achieve the benefits it was hoping for from the takeover and made it one of the most costly mistakes AOL had made.

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