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Secondary stakeholders also are important because they often can be primary stakeholders, too. For instance, people who live in the vicinity of a company care about the company's effects on the local environment and economy. However, those same people may be employed by the company or own stock in it, so they have a direct financial interest in it. Conversely, they can impact the company financially by pulling out their investments in it.

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Is SABMiller's customers their secondary stakeholders?

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