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A market-oriented business can face several disadvantages, including the potential for overemphasis on customer preferences, which may lead to a lack of innovation and risk-taking. Additionally, constantly adapting to market trends can increase operational costs and complicate decision-making processes. Such businesses may also struggle with short-term focus, prioritizing immediate customer demands over long-term strategic goals. Lastly, heavy reliance on market research can lead to information overload or misinterpretation, resulting in misguided strategies.

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