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Cross-cultural marketing is defined as "the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective marketing strategies for each of the specific national markets involved."
A company can enter a foreign market as a
??Domestic exporter
??Foreign importer
??Foreign government-solicit the firm to sell abroad
The firm's objectives could be:
??To determine how consumers in two or more societies are Similar / different and devise suitable, appropriate strategies
??Devise individualized marketing strategy if cultural beliefs, values and customs of a specific country are different
Characteristic features of a firm going global:
1. High market share in the domestic market
2. Advantageous economies of scale
3. Access to marketing/manufacturing bases across global borders
4. Availability of resources and capability to absorb huge losses
5. Product/technology clout
6. Cost and differentiation advantages
Problems in Cross Cultural marketing
1. Problems related to product selection: The marketer going for cross cultural marketing has to select the customers/ market not on the basis of the superficial similarities of age or income, but by using the real motivating factors that prompt them to accept or reject products.
2. Problems related to promotion/marketing communication: e.g. Ariel in the Middle East and also Pepsi
3. Problems related to pricing: the marketer has to adjust his pricing policies according to the local economic conditions and customs.
4. Problems related to selection of distribution channels: in Japan, P & G
used this to sell soap
Cross-Cultural Consumer Analysis
To determine whether and how to enter a foreign market, we need to conduct some form of cross-cultural consumer analysis. Cross-cultural consumer analysis can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. Such analysis can provide marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific national
markets involved.
Similarities and differences among people
A major objective of cross-cultural consumer analysis is to determine how consumers in two or more societies are similar and how they are different.
- Fight for one's
beliefs/positions
- Individualistic
- Clear-cut
- Specific
- Display emotions in public
- Result oriented
- Make a short story long
- Verbal communication important
- Interested in what is spoken
Nash Emmerich
Wiki User
∙ 13y agoCross-cultural marketing is defined as "the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective marketing strategies for each of the specific national markets involved."
A company can enter a foreign market as a
??Domestic exporter
??Foreign importer
??Foreign government-solicit the firm to sell abroad
The firm's objectives could be:
??To determine how consumers in two or more societies are Similar / different and devise suitable, appropriate strategies
??Devise individualized marketing strategy if cultural beliefs, values and customs of a specific country are different
Characteristic features of a firm going global:
1. High market share in the domestic market
2. Advantageous economies of scale
3. Access to marketing/manufacturing bases across global borders
4. Availability of resources and capability to absorb huge losses
5. Product/technology clout
6. Cost and differentiation advantages
Problems in Cross Cultural marketing
1. Problems related to product selection: The marketer going for cross cultural marketing has to select the customers/ market not on the basis of the superficial similarities of age or income, but by using the real motivating factors that prompt them to accept or reject products.
2. Problems related to promotion/marketing communication: e.g. Ariel in the Middle East and also Pepsi
3. Problems related to pricing: the marketer has to adjust his pricing policies according to the local economic conditions and customs.
4. Problems related to selection of distribution channels: in Japan, P & G
used this to sell soap
Cross-Cultural Consumer Analysis
To determine whether and how to enter a foreign market, we need to conduct some form of cross-cultural consumer analysis. Cross-cultural consumer analysis can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. Such analysis can provide marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific national
markets involved.
Similarities and differences among people
A major objective of cross-cultural consumer analysis is to determine how consumers in two or more societies are similar and how they are different.
- Fight for one's
beliefs/positions
- Individualistic
- Clear-cut
- Specific
- Display emotions in public
- Result oriented
- Make a short story long
- Verbal communication important
- Interested in what is spoken
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What has the author Colm Fox written?
G. R. Foxall has written: 'Consumer behaviour' -- subject(s): Motivation research (Marketing), Consumer behavior, Attitudes, Consumers 'Consumer choice' -- subject(s): Motivation research (Marketing), Attitudes, Consumers, Consumer behavior 'Interpreting consumer choice' -- subject(s): Consumer behavior, Attitudes, Consumers' preferences, Consumers 'Consumer psychology in behavioural perspective' -- subject(s): Consumer behavior 'Strategic marketing management' -- subject(s): Marketing, Management 'Corporate innovation' -- subject(s): Product management, Management, New products 'Consumer psychology for marketing' -- subject(s): Consumer behavior, Marketing, Psychological aspects, Psychological aspects of Marketing 'Consumerism' -- subject(s): Bibliography, Consumer protection, Consumers 'Consumer Behaviour Analysis'
What has the author Marion Giordan written?
Marion Giordan has written: 'How to be exploited' -- subject(s): Consumer protection, Consumers 'The consumer jungle' -- subject(s): Consumer complaints, Consumer protection
Can you use the same title of a poem when you write an analysis?
Since the analysis is of the poem, you must indicate the title in the analysis.
Example of cross-cultural?
An example of this would be Americans that believe that others must learn our language and must conform to our cultural norms because it superior and that our way is the only way to conduct business.
Which term refers to an analytical process for measuring the semantic content of a communication a factor analysis b ANOVA c Regression d Content analysis e Reliability analysis?
This would be a content analysis. You will need to read through everything in order to form an analysis of it.
A place where variouse cultures cross paths is called what?
A place where various cultures cross paths is often referred to as a melting pot or a cultural crossroads. It signifies a location where people of diverse backgrounds come together and interact, leading to a blend and exchange of ideas, beliefs, and traditions.
Why would only three significant figures be required for the analysis of a consumer chemical such as p2o5 in plant food?
Answer: Because Only this level of accuracy is usually required for the analysis of a consumer analysis...Hope this can help u ...
What is cross-functional analysis?
What researcher produced a comprehensive analysis of variation among cultures?
Hofstede
What are the different types of statistical analysis used in the estimation of production function?
Time series Analysis Cross-section Analysis Engineering Analysis
What is cross cultural interaction?
Cross-cultural interaction means to or more cultures are interacting or blending
What is the Stakeholder analysis of consumer and employee?
Stakeholder Analysis is a technique used to identify stakeholders and analyze their needs. A complete and comprehensive series on stakeholder analysis is provided in the related links section.
What is country portfolio analysis?
Country portfolio analysis is a method used to evaluate the risks and opportunities associated with investing in a particular country. It involves assessing various factors such as political stability, economic indicators, regulatory environment, and market trends to determine the attractiveness of a country for investment. This analysis helps investors make informed decisions regarding asset allocation and diversification in their investment portfolios.
What is an analysis of data in consumer awareness?
Companies can use this to see how much consumers know about them. It is important to have high consumer awareness in order to sell products.
Why are certain elements of art cross cultural?
Art is an expression. Certain elements of arts are cross cultural because all cultures have desire to express themselves with what each one has, and expressions may be similar to those of other cultures.
What led to the development of the different cultures in America?
The land bridge that let people cross :)
Cross cultural dynamic?
Cross culture dynamic refers to people from different cultures and backgrounds in the business world interacting. This is important because If different cultures can't work together smoothly companies wouldn't be able to grow and expand.
