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Cross-cultural marketing is defined as "the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective marketing strategies for each of the specific national markets involved."
A company can enter a foreign market as a
??Domestic exporter
??Foreign importer
??Foreign government-solicit the firm to sell abroad
The firm's objectives could be:
??To determine how consumers in two or more societies are Similar / different and devise suitable, appropriate strategies
??Devise individualized marketing strategy if cultural beliefs, values and customs of a specific country are different
Characteristic features of a firm going global:
1. High market share in the domestic market
2. Advantageous economies of scale
3. Access to marketing/manufacturing bases across global borders
4. Availability of resources and capability to absorb huge losses
5. Product/technology clout
6. Cost and differentiation advantages
Problems in Cross Cultural marketing
1. Problems related to product selection: The marketer going for cross cultural marketing has to select the customers/ market not on the basis of the superficial similarities of age or income, but by using the real motivating factors that prompt them to accept or reject products.
2. Problems related to promotion/marketing communication: e.g. Ariel in the Middle East and also Pepsi
3. Problems related to pricing: the marketer has to adjust his pricing policies according to the local economic conditions and customs.
4. Problems related to selection of distribution channels: in Japan, P & G
used this to sell soap
Cross-Cultural Consumer Analysis
To determine whether and how to enter a foreign market, we need to conduct some form of cross-cultural consumer analysis. Cross-cultural consumer analysis can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. Such analysis can provide marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific national
markets involved.
Similarities and differences among people
A major objective of cross-cultural consumer analysis is to determine how consumers in two or more societies are similar and how they are different.
- Fight for one's
beliefs/positions
- Individualistic
- Clear-cut
- Specific
- Display emotions in public
- Result oriented
- Make a short story long
- Verbal communication important
- Interested in what is spoken
What else can I help you with?
What has the author Colm Fox written?
G. R. Foxall has written: 'Consumer behaviour' -- subject(s): Motivation research (Marketing), Consumer behavior, Attitudes, Consumers 'Consumer choice' -- subject(s): Motivation research (Marketing), Attitudes, Consumers, Consumer behavior 'Interpreting consumer choice' -- subject(s): Consumer behavior, Attitudes, Consumers' preferences, Consumers 'Consumer psychology in behavioural perspective' -- subject(s): Consumer behavior 'Strategic marketing management' -- subject(s): Marketing, Management 'Corporate innovation' -- subject(s): Product management, Management, New products 'Consumer psychology for marketing' -- subject(s): Consumer behavior, Marketing, Psychological aspects, Psychological aspects of Marketing 'Consumerism' -- subject(s): Bibliography, Consumer protection, Consumers 'Consumer Behaviour Analysis'
What has the author Marion Giordan written?
Marion Giordan has written: 'How to be exploited' -- subject(s): Consumer protection, Consumers 'The consumer jungle' -- subject(s): Consumer complaints, Consumer protection
Example of cross-cultural?
An example of this would be Americans that believe that others must learn our language and must conform to our cultural norms because it superior and that our way is the only way to conduct business.
Can you use the same title of a poem when you write an analysis?
Since the analysis is of the poem, you must indicate the title in the analysis.
Which term refers to an analytical process for measuring the semantic content of a communication a factor analysis b ANOVA c Regression d Content analysis e Reliability analysis?
This would be a content analysis. You will need to read through everything in order to form an analysis of it.
A comparative anthropologist looks for similar patterns throughout cultures This is called?
cross-cultural research
What is cross-functional analysis?
What are the different types of statistical analysis used in the estimation of production function?
Time series Analysis Cross-section Analysis Engineering Analysis
What is cross cultural interaction?
Cross-cultural interaction means to or more cultures are interacting or blending
What are the different cross shapes used in various cultures and religions?
Cross shapes are used in various cultures and religions, with some common types including the Latin cross, Greek cross, Celtic cross, and Maltese cross. These crosses hold different symbolic meanings and are often associated with specific beliefs and traditions.
What researcher produced a comprehensive analysis of variation among cultures?
Hofstede
What is a the method of discovering cultural similarities and differences called?
The method of discovering cultural similarities and differences is called cross-cultural analysis or comparative cultural analysis. This approach involves studying and comparing different cultures to identify commonalities and variations in beliefs, values, practices, and norms.
Where did the cross originate and what significance does it hold in various cultures and religions?
The cross originated as a symbol in ancient times, possibly in prehistoric cultures. It holds significance in various cultures and religions, including Christianity, where it represents the crucifixion of Jesus Christ and is a symbol of faith and salvation. In other cultures, the cross may symbolize different concepts such as balance, unity, or the four elements.
Can indifference curves ever cross in consumer theory, affecting the consumer's preferences and decision-making process?
No, indifference curves in consumer theory do not cross, as they represent different levels of satisfaction for the consumer. Crossing would imply inconsistency in preferences, which goes against the assumptions of rational decision-making in consumer theory.
Why do some cultures kiss their hand after the sign of the cross?
Kissing the hand after making the sign of the cross is a sign of reverence and devotion in some cultures. It is a way to show respect for the symbol of the cross and to express one's faith and devotion to God.
Why would only three significant figures be required for the analysis of a consumer chemical such as p2o5 in plant food?
Using three significant figures provides a balance between precision and practicality for consumer chemical analysis. Any increase in significant figures beyond three would not significantly impact the accuracy of the analysis for consumer purposes, but it could add unnecessary complexity to the reporting and calculations. Additionally, consumer chemical measurements often have intrinsic limitations that make it difficult to achieve higher precision beyond three significant figures.
A place where variouse cultures cross paths is called what?
A place where various cultures cross paths is often referred to as a melting pot or a cultural crossroads. It signifies a location where people of diverse backgrounds come together and interact, leading to a blend and exchange of ideas, beliefs, and traditions.
