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the roles of perceptions on international business relations

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Perception plays a crucial role in international business relations as it influences how companies and individuals interpret and make sense of the actions and behaviors of their counterparts from different cultures. Different perceptions of trust, fairness, and communication can impact negotiation outcomes, partnerships, and overall business success in the global context. It is essential for businesses to understand and manage perceptual differences to build strong and mutually beneficial relationships with international partners.

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