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Mass media works by disseminating information and content to a large audience through various channels, such as television, radio, newspapers, and the internet. It operates on the principles of communication, where producers create content aimed at informing, entertaining, or influencing the public. The effectiveness of mass media relies on its ability to reach diverse Demographics and engage them through storytelling, visuals, and sound. Additionally, it plays a crucial role in shaping public opinion, cultural norms, and social behavior.

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