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The importance of Alderfer's ERG theory (Existence/Relatedness/Growth) is that it took Maslow's hierarchy of needs and reduced it from the five categories of Physiological & Safety needs (Physical - Existence), Belonging & Esteem (Social - Relatedness) and Self Actualization (Self - Growth) and reduced them to the three needs already listed.

In addition to this, whereas Maslow's theory dealt with a selection of goals along a journey Alderfer's theory allowed for a flexibility between the levels. Therefore if a person's R needs were dissatisfied then he would focus on satisfying his E needs to an imbalanced extent, hence people become overweight, etc.

Alderfer's theory allowed an explanation for the starving artists who are happy to focus on their work for no return as they are more obsessed with growth than they are with existence. Likewise the religiously obsessed who do not mind living with no certainty where their next meal is coming from because they are focussed on spirituality.

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Q: What is the importance of Alderfer's ERG theory?
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