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Acquiring new customers typically involves higher costs due to marketing, sales efforts, and promotional incentives, which can significantly impact a company's budget. In contrast, retaining existing customers generally incurs lower costs, as they are already familiar with the brand and its offerings. Moreover, loyal customers often contribute to higher lifetime value, as they tend to make repeat purchases and refer others. Thus, focusing on customer retention can lead to more sustainable profitability compared to the continuous pursuit of new customers.

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3d ago

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