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Why do fast food restaurants favor the colors red and yellow for their signs?
Wiki User
∙ 9y ago
The hunger stimulated by these colors helps increase business.
Wiki User
∙ 9y ago
Wiki User
∙ 13y agoQuick Thought:
Did McDonald's Choose Red and Yellow From A Psychological Standpoint?
When looking back on all the color choices over the years of businesses, most will either pick a dark blue or green, something that symbolizes strength and a solid foundation. Most would not think to pick two colors that so contrast one another and are really not great colors for a business, well until McDonald's came along that is.
From a strict business standpoint red and yellow are unique and 98% of business won't event attempt to use them in their color scheme when starting their marketing which makes them stand out and become more vibrant in the grand color scheme of the land.
But still why would McDonald's choose these crazy contrasting colors for their golden arches and signage? Well the heart of the answer is not necessarily the uniqueness of the colors but more about the psychology of the two colors.
When McDonald's was on the rise so were some of the great thinkers in cognitive and subconscious thought and with the rise of these minds came the study of color schemes and how the eye and mind recognizes them.
Ever wonder why fire trucks are red and taxi cabs are yellow?
Answer: What studies have shown are that the first two colors the eye processes and sends to the brain in the grand scheme of light and color processing are red and yellow.
So the two colors are very unique but the question I have for you is did McDonald's choose these colors based on their unique nature or were Dick and Mac McDonald even smarter then they appear.
OR
Could it be the color of Ketchup and Mustard, the only condiments used on the original McDonald Cheese burgers they started with to revolutionize the fastfood industry.
Wiki User
∙ 12y agoFrom Wikipedia, the free encyclopedia
... The design includes the traditional McDonald's yellow and red colors, but the red is muted to terra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage green were also added. ...
Wiki User
∙ 16y agoThe Mc Donalds company have chosen red and yellow because they are the two brightest colors.
Wiki User
∙ 14y agoThese colors stimulate people's appetites.
Jaylin Monster
To let them know that they are hungry
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