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:These are the elements of internal business environment:

· key business drivers (e.g. market indicators, competitive advances, product attractiveness, etc.);

· the organization's strengths, weaknesses, opportunities and threats;

· internal stakeholders;

· organization structure and culture;

· assets in terms of resources (such as people, systems, processes, capital etc);

. intellectual assets like patents/ process knowledge

· goals and objectives and the strategies already in place to achieve them.

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