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The resource-based view (RBV) is a strategic management framework that emphasizes the importance of a firm's internal resources and capabilities as key drivers of competitive advantage and performance. It posits that unique, valuable, rare, and inimitable resources can lead to sustainable competitive advantages. Firms should focus on identifying, developing, and leveraging these resources to create value and differentiate themselves in the marketplace. RBV contrasts with other approaches that emphasize external market conditions or competitive dynamics as primary determinants of success.

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