What is the meaning of advocacy advertising?
Advocacy advertising can be directed at either specific targets,
or general targets, such as political activists, the media,
consumer groups, government agencies, or competitors. It can be
sponsored by any type of advertiser (businesses, consumer groups,
special interest groups, political parties, or even
individuals).
such Advocacy advertisement is concerned with propagating ideas
and elucidating controversial social issues of public importance in
a manner that supports the interests of the sponsors.
(Sandeep S Zala)