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The marketing environment and its features according to Philip Kotler is the science of creating, delivering, and exploring value. This is usually done to target a specific market for profit.

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Q: What is marketing environment and its features according to Philip Kotler?
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Which marketing book is prefered to start reading first Marketing Management Philip Kotler Or Principles of Markiting Philip Kotler?

Principles of Marketing by Philip Kotler should be read before Marketing Management by Philip Kotler.


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What are the objetive in the marketing?

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