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In 1970, social trends were heavily influenced by movements advocating for civil rights, women's liberation, and environmental awareness. The counterculture of the 1960s continued to impact society, with a growing emphasis on individualism and self-expression, particularly in art and music. Additionally, the rise of youth culture saw significant shifts in fashion, language, and social norms, as young people challenged traditional values. The decade also marked the emergence of significant political activism, particularly around issues like the Vietnam War and social justice.

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