The bargaining power of suppliers is high when there are few alternative sources for the raw materials or components they provide, making it difficult for companies to switch suppliers. Additionally, if suppliers offer unique products or services that are critical to the buyer's operations, their power increases. Other factors include the high cost of switching suppliers and when suppliers can consolidate their market position, allowing them to dictate terms more easily.
Fast Food Industry: The Bargaining Power of Suppliers
Customers - eg. relative bargaining power of customers Suppliers - eg. relative bargaining power of suppliers Competitors Substitutes and degree of substitutes Ease of entry - eg. entry barriers such as government licenses required
- threat of new entrants - jockeying for position - bargaining power of suppliers - bargaining power of buyers - threat of substitute products
First, the bargaining power of buyers. Next, bargaining power of suppliers. Rivalry among existing competitors, threat of substitute products, and threat of a new entry.
Threat of new entrants -Rivalry among existing firms -Threat of substitute products or services -Bargaining power of buyers -Bargaining power of suppliers -Relative power of other stakeholders
1. Threat of new entrant 2. Threat of substitute products 3. Threat of established rivals or competitive rivalry 4. Bargaining power of buyers 5. Bargaining power of suppliers
Customers - eg. relative bargaining power of customers Suppliers - eg. relative bargaining power of suppliers Competitors Substitutes and degree of substitutes Ease of entry - eg. entry barriers such as government licenses required
PORTERS FIVE FORCES ANALYSIS OF SONY CORPORATION a. Threats of new Entry (Low): Electronic industry needs huge amount of capitals. High scaleeconomy and constant innovation is another barrier to a new entrant. Moreover, thegovernment policy acts as entry barrier for a new company. [Appendix] b. Bargaining Power of Buyer (High): For Sony Corp. product the bargaining power of buyeris very high as there is almost no switching cost from one brand to another. And theinformation technology provides the customers with wide range of alternatives. [Appendix] c. Bargaining Power of Supplier (Low): Sony has a global band of suppliers giving thesuppliers no upper hand (bargaining power) over Sony. Moreover suppliers arecomparatively small entity than Sony so suppliers have weak bargaining power. Sony usuallynegotiates directly with its supplier to obtain high quality product in low price. [Appendix] d. Threat of Substitute Products (Low): Sony’s varied range of products has no substitute or a very few that seems to be obsolete or have on foot out of the door. Thus the possibilitythreat of substitutes is moderately low. Considering that Sony has built a good reputation andstrong customer loyalty, it effectively positions the company’s products against product substitute to some extent; this is a surplus for the company. [Appendix] e. Intensity of Rivalry (High): Industry rivalry is high due to relatively intensecompetition and high exit cost. It is also largely due to the numerous and equally balancedcompetitors in the markets, generally short product life cycle as well as high R&D, fixed andstorage costs. The growth is slow and thus the intensity of competition.
The bargaining power of suppliers for Starbucks is relatively low due to the company's size and global reach, which allows it to source coffee and other materials from a diverse range of suppliers. Starbucks maintains strong relationships with coffee farmers through its ethical sourcing initiatives, reducing dependency on any single supplier. Additionally, the company's emphasis on quality and sustainability often leads to long-term contracts, further stabilizing its supply chain. However, fluctuations in coffee prices can still impact costs, giving some leverage to suppliers during periods of scarcity.
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A bargaining power is the ability to influence the setting of prices or wages, usually from a monopoly position.
Factors that can increase bargaining power for workers include high demand for their skills, strong labor unions or collective bargaining agreements, favorable economic conditions leading to low unemployment rates, and government regulations that protect workers' rights.