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There are two kind relationships between marketing and sociology. First, marketing research use sociological concepts and theory. Second, sociology tries to understand and explain the marketing. I think that there are two perspectives in sociology. Perspectives are the sociology of consumption and sociological marketing. The sociology of consumption is interesting in consumptions culture, consumption society, and consumption theories and theorizes consumption. Sociological marketing is interesting in consumer behavior and retail etc. So that Sociological marketing is applied sociology. http://sociologicalmarketing.blogspot.com/2008/02/what-is-relation-between-sociology-and.html
Wiki User
∙ 16y ago
Marketing and sociology are related in that they both study human behavior and interactions. Sociology provides insight into how societal influences shape consumer behavior, helping marketers better understand their target audience. By understanding social trends, values, and norms, marketers can create more effective marketing strategies that resonate with consumers on a deeper level.
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