What are the different audiences that we can target on Facebook?

Answer 1

To create and manage your Facebook target audiences, you’ll have to use the Audience Manager tool, and you can find the below types of audiences there :

1. Saved Audiences

Saved Audiences are the audiences that you can define by choosing people’s interests location, age, gender, used devices, income level, etc. You can create Saved Audiences both in the campaign setup phase or in the Audience Manager. Using the below lists -

• Demographics-based targeting

• Interest-based targeting

• Behavior-based targeting

2. Custom Audiences

Facebook Custom Audiences are probably your most high-value target audiences as they allow you to retarget past website visitors and people who have engaged with your content or app. There are multiple ways to create a Custom Audience using the below lists -

• email

• Phone number

• Website Traffic

• App Activity

• Based on Engagement

3. Lookalike Audiences

Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database – making them highly likely to convert as well. Using the existing custom audiences we can create Lookalike audiences and we can select a target country and a percentage (1%-10%) of the targeted country’s Facebook users.