normative social influence - APEX
normative social influence. (apex )
Normative social influence.
Informational Influence and Normative Influence are both categorized under conformity in sociology. Informational is basically when we conform to others behavior because we believe it provides information about reality. It is often when we care about getting the right answer and trying to be rational. It also deals with the "Maybe they know something I don't know" phenomenon. An example could be choosing to eat at a busier restaurant opposed to the empty one, or imitating the locals when outside your country. In contrast, Normative Influence is when we conform to others behavior because they expect us to. This is when we believe conforming may have positive consequences, such as approval or the enhancement of our reputation, or when we believe not conforming may have negative consequences, such as disapproval or punishment. An example of Normative Influence is laughing at a joke you don't get, or agreeing with an opinion you believe others have.
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žNormative Reference group refers to groups that influence broadly and define values or behavior (Schiffman & Kanuk, 2010).
Some examples of a history graded normative influence include: - the widespread use of the internet (things like facebook, you tube, email, etc. could all be history graded influences as well) - Any wars - 9/11 - Election of first black president
In psychology, normative refers to behavior or beliefs that are considered standard or expected within a particular social or cultural context. This can include social norms, moral standards, or expected developmental milestones.
The system of normative beliefs shared by members of the same social group is often referred to as a "social norm." These norms encompass the shared values, expectations, and behaviors that guide how individuals within the group interact with one another and the larger society. They help establish a sense of identity and cohesion among group members and influence decision-making and social conduct. Such norms can vary widely across different cultures, communities, and contexts.
I would say normative controls are related to the culture inside an enterprise. I.e. what employees think is acceptable and not. See it as self control and social control.
Her behavior is likely the result of normative social influence.