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There are two main forces affecting organizational behavior. They are the same as the forces that affect human economic behavior. The forces are altruism and egoism. Altruism is the drive to help others and egoism is the drive for personal gain. In an organization that is well structured these will be aligned. In other words the goals of the organization will be stated in terms of how the organization helps others - quality products and services etc. (altruism) and the employees will be motivated by this.

As long as our needs are met, most humans are driven more strongly by altruism then by egoism. We work because we want to help others. So if we can see that the goal of our employer is to help others, we want to work for that goal.

A company that is primarily motivated by making profit at the expense of others will not motivate its employees in this way and will, most likely, have a culture of "me first".

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