What kind of market structure is Google?

Answer 1

Google operates primarily in an oligopolistic market structure, particularly in the search engine and online advertising sectors. This is characterized by a few dominant firms, with Google being the leader alongside competitors like Bing and Yahoo. The high barriers to entry, significant economies of scale, and control over vast amounts of data further reinforce its dominant position. Additionally, Google’s extensive range of services and products creates a network effect that strengthens its market power.