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Rama Aysola is the founder of Vicinity Corporation (1996), internet's first mapping technology company. After a career at Etak, Mr. Aysola believed that web mapping would help not only end users but companies to personalize location based applications. Etak digital maps were layered with street addresses, yellow pages and other data and programming to develop Vicinity's proprietary technology. Vicinity sustained sales and profits by a business-business model. Customers included Yahoo, Lycos, Infoseek, Alta Vista, Ford, McDonald, Knight Ridder and many other companies with early web presence. Today after a 1998 IPO, Vicinity technology is owned by Microsoft Corp and claims a large market share of internet maps.

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17y ago

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