Why are incoming links to webpages better than outgoing ones?

Answer 1

Incoming links, or backlinks, are considered better than outgoing links because they indicate that other websites view the content as valuable and relevant, which can enhance a page's authority and search engine ranking. They also drive referral traffic directly to the site, potentially increasing engagement and conversions. In contrast, outgoing links direct users away from the website, which may reduce the time spent on the page and limit the site's ability to retain visitors. Overall, incoming links contribute more positively to a site's credibility and visibility in search results.