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Aircraft Design

With the introduction of new aircrafts, airlines are ordering bigger aircrafts with better facilities on board. If the size of the aircraft is small, such as a Boeing 737-800 only seat 189 passengers and does not have the capacity to go further than European destinations dfrom the UK. If we compare this to the Airbus A380 can seat 538 passengers. So the bigger the aircraft then the more passengers the tour operator/airline can get to a certain destination

Exchange Controls

Exchange controls influences people's view to go destinations. Exchange controls is all about currency. Foreign exchange rates are altering every day. Currency gives people an idea of how expensive or cheap a destination is.

Social

Social influences that affect the potential market size for a new product or service means that specific things that happen in a particular destination can influence a customer's view as to whether they would like to go to a destination

Political

The political status could influence a customer's view to go to a specific destination as political events tend to spark war and conflict with the local people in a specific destination. Government decisions or the way a country is run can cause conflict. Because of this a destination becomes a high risk terrorism destination and stronger laws are put in place to try and stop these things from happening which sometimes doesn't make things better for that destination. The political situations can be that severe that tour operators stop going to destinations.

Consumer

Consumers are the people that want to go to destinations. Everyone is different and a customer will have their idea of a perfect holiday different to another person. Destinations will appeal to different types of customers.

Credit Availability/Economic

Credit availability means the amount of money that is ready to be charged immediately to your credit card. When you are booking your holiday via a travel agent or online you will always be asked for your credit card details.

Recession

Disposable Income

Cost of Living

Organisations in the industry not making enough money

No money to fund organisations

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12y ago

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