what are the current weaknesses of mattel company?
The company is Mattel.
Mattel...it used to be Pleasant Company, but Mattel bought it.
mattel
Yes, because Mattel is not a Baby Toy Company. Some Mattel Toys are Baby Toys, and some are not.
cause the maker of the dolls who created it in 2000 she died and some one had to keep the company safe and mattle was the place for it
Nope!
Mattel Inc.
mattel. The Gi Joe dolls were made by Hasbro not Mattel
Barbie was named after Barbara Handler, the daughter of Ruth and Elliott Handler, who founded the Mattel Co. Barbie is not a company; she is made by Mattel.
In 1998 Barad led Mattel into a merger with the Pleasant Company, the maker of the American Girl brand of dolls and clothes
Mattel's core competencies include strong brand recognition, innovative product development, and effective global marketing strategies. The company has established iconic brands like Barbie and Hot Wheels, which resonate with consumers and drive loyalty. Additionally, Mattel excels in leveraging partnerships and licensing agreements, expanding its reach across various media and merchandise platforms. This combination of brand strength, innovation, and strategic partnerships enables Mattel to maintain a competitive advantage in the toy industry.