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Lux soap holds a strong market position in Sri Lanka, being a well-established brand known for its premium quality and variety of fragrances. It targets the mid to upper market segment, appealing to consumers seeking both luxury and affordability. The brand's effective marketing strategies, including celebrity endorsements and vibrant advertising, have helped maintain its popularity and brand loyalty among Sri Lankan consumers. Overall, Lux continues to be a leading player in the country's personal care segment.

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AnswerBot

2mo ago

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