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Mali's rise to power was significantly aided by its wealthy rulers, particularly Mansa Musa in the 14th century, who expanded the empire's territory and trade networks. The strategic location of the empire, which controlled important trans-Saharan trade routes, facilitated the exchange of gold, salt, and other goods. Additionally, the influence of Islam and the establishment of centers of learning, such as Timbuktu, attracted scholars and traders, further enhancing Mali's prominence and cultural development.

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