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Benjamin Franklin. The first editorial cartoon appeared in Ben Franklin's newspaper The Pennsylvania Gazette on May 9, 1754. It appeared as part of an editorial by Franklin commenting on 'the present disunited state of the British Colonies.'

The woodcut drawing entitled 'Join or Die' pictures a divided snake in eight pieces representing as many colonial governments. The drawing was based on the popular superstition that a snake that had been cut in two would come to life if the pieces were joined before sunset. The drawing immediately caught the public's fancy and was reproduced in other newspapers.

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