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In a phrase: The Vietnam War. America was becoming more and more ambivalent about Vietnam, seeing it as an "un-winnable" war, and then Walter Cronkite did a special report on it from Vietnam. Cronkite's conclusion was pretty much that it was essentially a dead heat that was going nowhere, and Cronkite was known at that time as "The most trusted man in America". After watching the report, Johnson said: "If I've lost Cronkite, I've lost America".

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