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The constructive role of the media in highlightting and exposing social evils, corruption, injustice, oppression, persecutions and other plethora of problems besetting people can hardly be overlooked and denied. The free, bold and impartial media help build an impressive and sound image for the country internationally. It is heartening to see media in Pakistan growing in power with each passing day, voicing the truth fearlessly and vociferously despite all odds.

The media mirrors society. We have different newspapers and channels depicting what goes around in a forceful and meaningful manner. Now, with so much power at its disposal, we have huge expectations with the media to perform its effective role impartially, honestly, judiciously and conscientiously. Now, a huge responsibility lies on the media to act sensibly and wisely.

Free media is essential for democracy. It fosters transparency and accountability, both of which are prerequisites for a sustainable economic development. Media in Pakistan, after a long time, enjoy a considerable power and clout. Sometimes, it has been, regrettably, observed that some TV channels and newspapers go overboard in their reporting the news, presenting hyperbolized coverage, which is against the journalistic norms. Their deplorable and pernicious propagandist campaigns against democratic institutions are condemnable. In fact, what is being touted as extensive reporting is actually a travesty of sentiments. Greed for juicy reports and their irrational haste to be ahead in the ugliest of rat races is nothing but thoroughly unprofessional and venal journalism. Stuffing microphones down traumatised people's throat are not mistakes; its sheer insensitivity and selfishness.

If this insensitivity and heartlessness is called media, then we don't need such media. We want true media- the media which do not take unethical advantage of its freedom. Despite these negative impressions some of the channels and newspapers give us, we can safely say that thanks to media, hundreds of evils in Pakistan are now exposed. The downtrodden and oppressed people have found an outlet in shape of media to raise their voice against injustice perpetrated against them and seek help. They just need to go nearby press club or have an access to any journalist to save themselves from the clutches of cruelties and highhandedness.

Now our government is also accountable to what it does in presence of powerful media having vigilant eyes on its doings. Now, no corruption can go unchecked, unnoticed and unheeded thanks to robust media in Pakistan.

Being the watchdog of society, media in Pakistan should act responsibly and avoid blowing trivial issues out of proportion. The government is also urged not to get involved in petty war against the media by clamping down the channels; rather it should, with tolerance and broadmindedness, seek guidance from the media to make its performance better to best. Both our government and the media are supposed to work in their respective parameters in the larger interest of Pakistan

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Q: Advantages and disadvantage of electronic media in Pakistan?
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