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How are decisions and the decision processes for business markets similar to those of consumer markets?
Wiki User
∙ 16y ago
The question needs to be narrowed a bit. A distinction must be made to differentiate between the meaning of business decisions and decision processes. All business decisions are made through a formal or informal decision making process. Since the primary objective of a business is to maximize profitability, the decision process as it relates to that objective would be to assess the decision options and associated risks.
The decisions and decision processes of consumers, on the other hand, can also be defined in economic term. I am assuming that the question relates to consumer purchase decisions based on product utility received by the consumer and price paid by the consumer. The consumer would normally go through a purchase evaluation process to determine if the product price justifies the utility that the consumer will enjoy.
In this context, there is some similarity between business and consumer market decision making processes in terms of the economic benefit to be gained by the decision makers: profit maximization for a business and product utility maximization for a consumer. Both types of decisions involve risks and opportunity costs for both business and consumers.
Wiki User
∙ 16y ago
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Characteristics of business market?
Business markets have only a few similarities to consumer markets, both involve buyers and purchasing decisions. The characteristics of the business market differs in several ways from the consumer market because the amount of goods bought and sold out weighs the amount that are sold in the consumer market and the market structure, demand, the nature of the buying unit and types of decisions and the decision process is involved. The business market has more transactions because products are often more expensive and complex, plus there are fewer buyers in the business market. These buyers usually have stricter standards.
Why is consumer behavior an important in business education?
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
What is Application of consumer behavior knowledge in market decision?
application of knowledge of consumer behaviour in marketing decision
What is the difference in nature between consumer and business marketing?
The nature and characteristics of the business market, the types of consumers, the different buying situations that occur in businesses and organizations, who is involved in the decision-making process and the business-to-business buying process
What is brand decision?
Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. A brand is a company’s promise to deliver a specific set of features, benefits, services and experiences consistently to buyers. However, a brand should rather be understood as a set of perceptions a consumer has about the products of a particular firm. Therefore, all branding decisions focus on the consumer.
What major psychological processes influence consumer responses to the marketing program?
marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions. there are four key psychological processes. motivation perception learning, and beliefs and attitudes
How does information provided by the government infulence consumer decisions?
If the information is reliable and current then it ifulences the consumer to make a decision based on the information provided
Characteristics of business market?
Business markets have only a few similarities to consumer markets, both involve buyers and purchasing decisions. The characteristics of the business market differs in several ways from the consumer market because the amount of goods bought and sold out weighs the amount that are sold in the consumer market and the market structure, demand, the nature of the buying unit and types of decisions and the decision process is involved. The business market has more transactions because products are often more expensive and complex, plus there are fewer buyers in the business market. These buyers usually have stricter standards.
How exchange rate movements influence business decision?
how exchange-rate movements influence business decisions
Consumer decision making model?
The consumer decision making model helps businesses determine how consumers make decisions. When managers understand this, they can use the information to increase the chances of consumers purchasing their products.
Decision support and business intelligence system?
Business Intelligence and Analytics software tool turns your data into knowledge and concrete information, so you can make better and fact-based business decisions fast, improve your company's operational processes, decrease your costs, and increase your income.
What is programmed decision?
Decisions made in response to a situation that has occurred often enough to enable decision rules to be developed and applied in the future. A programmed decision is a decision that can be handled by established business rules or procedures. Programmed decisions typically do not require much discussion, and can generally be automated.
What is the plural of decision?
decisions
Why are decisions based on expected costs and benefits?
People want to make decisions that will benefit them. If the costs are higher than the benefits, they will not make the decision to do something.
How does database help make efficient and effective decision in regards to operation of a business?
Decision-making for the business is really important, and a database of information to draw from when making decisions is so valuable.
Discuss the causes of increasing complexities facing modern decision making?
There are multiple levels to the scaling of complexity behind today's decision making processes in law and business. These include technical knowledge, copyright & intellectual property law, regulatory compliance, and rapidly changing markets and consumer demographics.
What has the author Claes Fornell written?
Claes Fornell has written: 'Consumer input for marketing decisions' -- subject(s): Consumer affairs departments, Decision making, Marketing 'The Satisfied Customer'
