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We have them in British Columbia, Canada, and usually there is no need to attract customers. People are looking for a bargain and many people buy things in the dollar store. Since prices are so low there are seldom any sales. If the City you live in allows it then put some nice bouquets of cheaper flowers outside of your door for sale, and have a bright awning over the windows and doorway. Have some bright balloons attached outside of your shop always seems to attract people's attention. If you can afford it take out an ad in the paper for 3 days to advertise your store starting up and where it's located. If you can't afford this then have fliers made up and put them in the area of surrounding stores (drug stores, small grocery stores, etc.)

Be sure you carry the right merchandise. Anything for children to adult parties is very important, as well as gift bags, wrapping paper, bows. Carry craft items, children's games and cheaper toys; a variety of candles, candle holders, mirrors, sewing items, wool, knitting needles, hair shampoo, hair spray, barrettes for the hair for children, bobby pins, rollers, etc. Cooking utensils, foil, Saran Wrap, cleaning products for the house. Bathroom items such as soaps, cheaper hand towels, toothpaste, tooth brushes, etc.

Good luck!

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Provide a business phone number so that your customers can easily get in touch with you. Toll free number for instance is a great tool. Many would be encouraged to call you to ask questions or place order since calling this number is free of charge to the calling party. You would then get higher response rate which in return generate additional sales.

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Q: How do you attract customers to a dollar store?
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