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You use the alt attribute on the image tag. The alt attribute takes a short description of the image for its value. For instance:

A picture of my dog, Magic!

If the browser failed to load the image (for instance, if it wasn't present on the server where I said it was) or if it had images turned off, or if were a screen-reader used by the visually impaired, then the alt text is display/read.

The W3C makes an alt attribute a requirement on all valid IMG tags since HTML 4.01.

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Q: How does HTML allow you to insert an image on a page with an alternate text if the image is not loaded?
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