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Psychological pricing means IN MARKETING TERMS?

Updated: 8/16/2019
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16y ago

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In marketing terms it is a strategic approach to the pricing of products in a competitive environment. The pricing is done not by the economics of the product but more by the appeal that can be made from it's price. The product is given value through it's price rather than it's function.

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Q: Psychological pricing means IN MARKETING TERMS?
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